THE 50 30 20 STANDARD

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The 50/30/20 Standard is Private Markets Group Ltd's  proprietary framework for ensuring every family office networking event maintains  an investor-first environment where capital allocators  lead the dialogue.  This strict composition ratio is enforced at every PMG  event—from our Oxford, UK family office summits to digital forums—guaranteeing  that conversations remain peer-level, investment-focused,  and free from commercial pressures.

THE INDUSTRY PROBLEM

Family Offices have made it clear to us that too many other traditional family office conferences tend to suffer from  severe problems & audience imbalances:  

70-80% service providers, vendors, and intermediaries 

15-25% fund managers competing for attention 

Only 5-10% actual single family offices & asset owners (LPs)  

This creates: 

- Sales-driven agendas disguised as education 

- Low-quality networking with gatekeepers, not decision-makers 

- Product pitches masquerading as thought leadership 

- Transactional conversations lacking strategic depth

- Investor fatigue and dissatisfaction

OUR SOLUTION

PMG inverts this ratio, ensuring:  

Genuine single family offices & asset owners outnumber everyone else 

The investors control the conversation, not vendors

Educational content over promotional material 

Peer-to-peer dialogue at the highest level 

Authentic relationship-building, not speed dating

50% ASSET OWNERS (LPs)

This core majority guarantees high concentration of investment peers who make allocation decisions.

WHO QUALIFIES?

Single-Family Offices:

Investment professionals managing family wealth 

£200M+ Assets Under Management (AUM) 

Endowments & Foundations:

CIOs, investment directors, portfolio managers  

University investment offices 

Charitable foundation investment teams 

Pension Funds:

Investment professionals with GP selection authority

Alternative investment allocation responsibility 

Sovereign Wealth Funds & DFIs:

Investment team members  

Development finance institution professionals

Insurance Companies:

Investment teams managing portfolios

Alternative asset allocation mandates 

ATTENDANCE

Complimentary for qualified LPs

WHY THIS MATTERS

When single family office principals & asset owners are the absolute majority, they: 

• Control the agenda and conversation topics

• Share challenges and solutions with true peers

• Can avoid being "sold to" by overwhelming vendors

• Build more genuine relationships with their peers & other professional investors in a truly relaxed setting

• Access unbiased, educational asset allocation content & actionable investment strategies

Carefully vetted professionals whose role is strictly educational knowledge exchange—NOT product sales.

WHO QUALIFIES?

Fund Managers & GPs:

Proven track record in relevant asset classes 

Demonstrated thought leadership    

Willing to share insights, not pitch funds

UHNW Legal Advisors & Tax Specialists:

Family office legal counsel 

International tax structuring expertise 

Private wealth tax advisors 

Specialists in private markets structuring 

Cross-border tax and regulatory experts 

Estate planning professionals 

Independent Financial Advisors (IFAs) & Private Banks:

Serving UHNW and family office clients         

Private markets allocation specialists 

Institutional relationship managers 

Alternative investment platforms 

ATTENDANCE 

Via invitation, paid tickets & event partnership packages

STRICT RULES

Educational insights only

Data-driven analysis required

Peer-level dialogue expected

WHY THIS MATTERS

By limiting this group to 30%, we ensure:

• LPs aren't outnumbered by vendors  

• Quality over quantity of GP representation   

• Service providers add value, not noise  

• Educational content remains genuinely helpful 

University faculty and researchers ensuring all content is grounded in independent, rigorous analysis.

WHO QUALIFIES?

Research Institutes:

Independent think tanks

Real estate research organizations          

Economic development agencies    

THEIR ROLE

Present latest research findings

Provide evidence-based frameworks               

Review speaker applications for merit         

Ensure content accuracy and rigour         

Moderate sessions for balanced discussion  

Contribute independent perspectives   

WHY THIS MATTERS 

Academic participation:  

• Elevates credibility and intellectual standards 

• Provides independent, unbiased research    

• Ensures events serve educational purpose     

• Connects practitioners with cutting-edge thinking 

• Supports advancement of industry knowledge     

RIGOROUS APPLICATION PROCESS

Every applicant undergoes verification:

Organization type classification 

Role and authority confirmation 

AUM or capital base verification 

Investment activity validation 

Professional reference checks (when needed) 

PER-ORGANIZATION CAPS

To prevent over-representation: 

Maximum 2-3 complimentary LP passes per organization 

Additional attendees pay standard rates

Ensures diverse LP representation

APPROVAL REQUIREMENT

All applications reviewed by: 

Private Markets Group Ltd 

REAL-TIME MONITORING

During registration process: 

Live tracking of attendee composition 

Automatic waitlisting when category reaches capacity 

Priority given to capital allocators if over-subscribed

POST-EVENT VERIFICATION

After each event: 

Attendee reports & surveys confirm role accuracy 

No-show tracking and future restrictions 

Continuous improvement of verification process